Many multi-national corporations view China and India solely from the lens of off-shoring and cost-reduction, and direct their marketing strategies on the top 5-10% of the population. According to business strategists Anil K. Gupta and Haiyan Wang, this is a missed opportunity with dire implications for the future. To help business leaders plan for the future, the authors provide an in-depth analysis of the market opportunities in both countries and discuss how a company can position itself to capture the hearts, minds, and wallet of the consumers in China and India.

With their enormous populations and rapid economic growth, China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise. These countries offer:

1. Mega-markets for almost every product and service

2. Platforms that will dramatically reduce a company's global cost structure

3. Platforms that will significantly boost a company's global technology and innovation base

4. A springboard for the mergence of new fearsome global competitors

Organizations that want to build effective strategies for China and India must address each of these realities head on. Shedding light on the brutal competition for markets and resources in China and India, this book lays out the strategic action implications for organizations that want to emerge as the global players in tomorrow's marketplace.