Being
present in China and India is not the same thing as getting
China and India right. Most CEOs and their senior colleagues are
well aware that the world’s economic center of gravity is
shifting from the developed to the emerging economies, in
particular China and India. Yet, very few truly grasp the
magnitude and pace of change and the multi-faceted nature of the
new reality.
Fewer still have figured out what these developments mean for
the future architecture of their company. Common mistakes
include: viewing China and India solely from the lens of
off-shoring and cost reduction, building marketing strategies
that are centered around just the rich cities and the top 5-10
percent of the population, underestimating the ambitions and
capabilities of emerging competitors, and treating these two
countries as peripheral rather than core to the company’s global
strategy.
The goal of this book is to provide business leaders with a
strategic roadmap for capturing the growth, efficiency, talent,
and innovation opportunities offered by China and India. The
authors discuss how a company can leverage its global
capabilities to discover, create, and win the opportunities in
these mega-markets with micro-customers. They examine how a
company can leverage the cost, talent, and innovation
opportunities from within these two countries to transform
itself globally. They look at the factors that will determine
who will win the forthcoming competitive battles between
established multinationals and the emerging dragons and tigers.
And, looking ahead, they outline the most likely features of the
winning global enterprise of 2020.
"The Ramfications of the Current Financial Crisis on
Globalization and China and India", Anil K. Gupta's
video interview with
China.com.cn,
Oct.16, 2008".
" Getting
China + India Right"
Interview with Carol Hymowitz, Senior Management Editor,
The Wall Street Journal
"Innovation Through Globalization"Innovation Through
Globalization, Keynote at the Annual Partnership Summit,
Confederation of Indian Industry
.
ENDORSEMENTS
“Solid research…compelling and
provocative…required reading for any CEO.”
- Ronnie C.
Chan, Chairman,
Hang Lung Group and Vice-Chairman, Asia Society
"Well researched…crisp…an insightful guide to…succeed in
the new era."
- Wim
Elfrink,
EVP-Cisco Services and Chief Globalization Officer,
Cisco Systems
“Timely,
comprehensive, insightful, and richly documented… a
superb guide...”
- Edwin
D. Fuller,
President and Managing Director,
Marriott
Lodging-International
"No global CEO can afford not to read this timely and insightful book... Compelling... and valuable..."
- Jeffrey E. Garten,
Juan Trippe Professor,
Yale School of Management
"Incisive and well researched... in-depth analysis... richly supported..."
